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blue ocean
Blue
approach
Red Ocean Strategy in business
is the root cause for degenerative culture
by normalizing competitiveness

​
there is another way :
the Blue Ocean Strategy
is a business strategy focusing on creating new market spaces rather than competing in existing ones.

new market,
new demand,
new horizons
braking the
value-cost trade off
​
instead of harsh competition,
better to open new paths for
collective problem solving
​
​
honestly, truly, wholeheartedly



compelling tagline
delivering a clear, truthful message that accurately reflects that strategic profile is a good way to test for a truly effective strategy
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